You never know if you will reach success due to Advertising. In fact, there is nothing that helps us reach what we are willing to. Planning, strategy, determination and get the best of our plans are main ingredients. We are trying and focusing on the essential keys to reach success in our Outdoor Advertising campaign.

Customers, advertisers, graphic designers and outdoor advertising… These are all aspects which take place into the same world. A perfect combination that in many cases is not granting what we are willing to get. Any time a product, brand, service decides to face an advertising campaign in outdoor media, things must be quite clear. Now, let’s analyze the reasons why.

One of the very first mistakes is immediacy. Every advertiser is willing to reach success in order to sale their products as soon as possible. It is necessary to understand that we must persist and be constantly sending messages in a medium long term so our public positions our product or brand in their minds… Any brand will not be able to enter the consumer’s mind in a couple of days. This is a medium-long term project.

Another essential aspect and usually forgotten by most of businesses is the correct strategy linking advertising and design. We are referring to outdoor advertising when we are working on a precise advertising campaign, thinking at all times that it will be displayed on outdoor supports and tools, sometimes even mobile… There we must be serious and think we will be working along with graphic designers, the Art Director and the Creative Director, facing and essential function so our creative strategy is reflected properly in every place…

Obviously, it’s not the same an advertising fence where you only have 1 or 2 seconds to send a message, than a newspaper’s advertising. It’s not the same if we are advertising our product into an urban circuit or in the back of a bus…

These are all aspects and parts of the creative process which may look really obvious but however are most of the times, the main reason of failure.

From Advierte we are always giving the same advice. You must think and adjust your creative strategy in order to send the proper message according to the places, tools and supports you are counting with. Always, regarding that creative process takes some time and that your projects requires of a long term work… Contact us now to advise you with your marketing and advertising campaign in Marbella and surroundings…