There is one of the most common questions which come up when a c makes up his mind and decides to advertise outdoors… That is: what’s the best time of the year to do it. It is quite a reasonable doubt as there are cities that receive lots of people coming depending on the season. This happens quite usually at cities that have reached a strong touristic position where leisure and relax are their main values.

We are referring to all those companies that according to their budget, they must take the best decision according to their needs. Most of them choose the second half of the year as the weather is softer and consequently the best time to announce our services.

Every profession has its own identity. In every profession, every company has its own peculiarities. For some clients, main business comes from tourism, let’s say loyal customers. For some other clients, the target is based on regular customers, people who live the whole year in the city, constantly buying our products…

It is something quite essential and there is no doubt about it that every single company wishes to have a good accounting department. Every single client is willing for the tourist to come, no matter where they come from…

To analyze every client (advertising) is fundamental in order to deal with the most effective strategy. To get to know their preferences will help us giving best advice and action to work and a consistent campaign. So, when is it best to advertise? How should be use every element?

I should say that firstly we must distinguish which kind of client is more impartial. We should analyze what tools to use and where. Let’s say they should trust in professionals. Long term, it will be a proper way to save money, for sure.

It is important what we are advertising but it is even more important to know how, when and where to do it… Select your sources, which it means: once you have your goals clear, decide how to trace a proper campaign.  For instance: if you have €12, you can spend 6 and 6€ in two months. On the contrary, you spend €1 a month and you can be constantly, the whole year. Impact, concision or presence and perseverance.

You will decide it according to what ‘s been explained before. Remember an advertising campaign is a complex pile of elements in harmony. Once again: how, where and when to advertise must be a clockwork. They never go separate.

Let’s think about the traditional statement: “Cheap is Expensive”. Anything guarantees success but at least, we get closer…